Take the mystery out of creating a Tone Guide!

A comprehensive brand that attracts your dream client can be hard to wrap your head around. Where to start? Consistency in this department is our priority for you. Business owners and start-ups definitely know their 'why' and come with passion, but they don't always know the 'how' or have the time. 

Our unique approach to Brand Development gets you sitting in the creative seat and answering some direct questions to help us craft your Brand Tone Guide that you will use again and again. Or you can leave it safe with us to use synergistically in our Spinn Strategy offers! After all, if we help craft your brand - we are perfectly primed and ready to deliver advertising campaigns that reach your desired clients. Why go anywhere else? Our three-cornered strategy to fill your digital sails will set your brand to new heights. 

Step#1 Begin the Brand Journey

Climb aboard! Get ready for research! Sound dull and time consuming? This step is paramount to your success. We will conduct market research for you and it is one of our favourite things to do! This lays the strong foundation to help us team with you for a memorable brand that reaches the buyers and clients that are already looking for you.

Step #2  Design with Metaphors

Don't make the mistake that your target market will accept the easy, boring ad approach and trust your services just because you are there in front of them. Buyers are intelligent and continually trained everyday to spot cheap, cliche advertising. This is where we really fly downwind. We will help you choose an image or metaphor that they'll remember. Have you latched onto our sailing metaphors yet? Help your clients remember you with smart, creative branding and design that links everything seamlessly together. 

Step #3 Who are you talking to?

Utilizing our foundation of market research for your ideal client, now it's time to speak their language. Where are they during their day, how do you help them solve their pain points, what do they like to do, where do they shop, vacation, what do they read? The list of questions used in order to create your perfect brand voice and tone comes from answering these targeted questions. Knowing your ideal buyer inside and out will help everything you do so you can prioritize which marketing makes the most sense. 

Step #4 Use it or lose them

Your complete Brand Tone Guide is presented to you as the final product of this service. In this guide we will recommend language use, design ideas, advertising campaign ideas to kick start the brand, list the profile traits of your target client and ways to reach them. The end result? You have a laser focus on your dream client and deliver it to them in a way they will never forget! And you won't lose clients due to the fact they can't remember you.

Pay as you go: $60/hour

Full Brand Tone Guide start to finish: $1497

Take the next step and opt in to 'Spinn Strategy' - our three cornered digital marketing approach... see below.